The capital’s leading fashion and lifestyle destination has welcomed Ben Sherman and Lids to the outlet, as it celebrates record-breaking May trading and the strongest June trading since before the pandemic.
As the new brands take up 2,000 sq ft of newly leased space combined, existing brands Sunglass Hut and Sony have increased their commitment to the outlet destination by relocating to units 20% and 50% larger respectively.
Also extending its lease by ten years, Sunglass Hut’s new store will see the retailer add further designer lines to its offer, and the addition of a smart shopper screen where customers can virtually try on styles and receive frame advice based on their face shape.
Sony also signed for an additional five years, after nine years at the outlet.
Matt Slade, Retail Director at Quintain, said: “The continued investment by brands into their offer at the LDO, alongside another record-breaking trading month, highlights the destination’s appeal, for both retailers and shoppers.
“Today’s consumers expect more from their in-store shopping experience, and outlet destinations are not immune to this expectation. At the LDO, where we have welcomed a volume of impressive new flagship concepts in recent years such as Calvin Klein, Tommy Hilfiger, adidas, Levi’s and The North Face, we are seeing our brands reap the rewards.
“We also know our brand partners see significant positive impact from the year-round programme of major events at Wembley Park. With this summer set to be history-making, with performances by Taylor Swift, AC/DC and Bruce Springsteen at Wembley Stadium, the LDO is well-positioned to welcome record levels of visitors.”
