We represented Shaftesbury PLC on the regeneration & re-positioning of Carnaby Street and its neighbouring streets, which had been hugely neglected and now has a world-renowned reputation as a lifestyle destination with young fashion, numerous restaurants, cafés, bars and pubs, and is a hub of creativity with regular art installations.
We were retained for 6 years throughout the re-development and leasing phases, the launch and the ongoing programme of marketing, to include launches of bespoke concepts for brands such as Puma, Van, Miss Sixty and Size. We were responsible for delivering UK trade and consumer PR for over 220 retailers, hosting regular press trips, delivering successful press-worthy campaigns, seasonal and annual events.
