Project details and aims
The Culture Mile is a major destination for culture within the City of London. Coverdale Barclay has been appointed by the Culture Mile BID to develop an authentic identity for the area, positioning it as the cultural destination of choice.
Our work
Coverdale Barclay will work with key stakeholders and the BID’s levy-payers to develop a brand proposition for the area and a strategic four-year communications strategy that will impactfully communicate the culture and leisure offer in the area, to shift perceptions and drive footfall.
